Design Guidelines
The ComPsych Design Guidelines is our source of truth for expressing our brand with clarity, warmth, and purpose across every touchpoint.
Brand Model & Story
Brand Model & Story
Building a world
where every workplace lifts people up
where every workplace lifts people up
Why
We live to champion human resilience
How
By human-centered support at work and through life.
What
In a support system as vast as human needs.
Who
For organizations that believe people support drives business success.
Tone of Voice
Our voice reflects who we are. It is calm, confident, and caring in every message we share.
Logo
Our logo represents who we are. Simple, strong, and built for recognition.
Typography
Typography
Beatrice
Bright Clones
Our typography speaks with clarity and character. It ensures every word is both readable and reflective of who we are.
Human touch
Aa
Photography
Our photography captures authentic moments of care and resilience, showing the human side of every story.
Color
Our colors reflect balance and energy. They help bring calm, focus, and emotional warmth to every experience.