Photography

Photography plays a vital role in visually communicating our brand’s identity and values. Consistent and authentic imagery enhances brand recognition and fosters a deeper connection with our audience. By adhering to these photography guidelines, we ensure that all visual content consistently represents our brand across various platforms and touchpoints.
Photography
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Concept

Our photography captures real moments that feel calm, intentional, and human. Whether in therapy, nature, or work, images should reflect connection, authenticity, and emotional clarity—always aligned with our brand’s sense of warmth and well-being.

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Casting and Acting

Our photography should capture people in ways that feel honest, grounded, and human. Models and interactions should reflect real moments—subtle, diverse, and emotionally authentic, without staging or exaggeration.

Cinematography

Lighting, composition, and setting should come together to create a calm, balanced, and human atmosphere. Each image should feel natural and structured, reinforcing our brand’s sense of warmth, clarity, and support.

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AI Prompts

For AI-generated image creation, always reference a stock image as SREF [Reference] and follow the prompt structure outlined below:

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General AI prompt
Muted, warm earthy-toned cinematic scene with soft natural lighting. Taken with a Contax T2 or Leica M10 using a 50mm prime lens, medium shot at eye level. Overcast and diffused light creating a dreamy, film-like softness. Negative space and layered composition add depth. Subtle film grain, gentle blur in the background, and slightly desaturated tones evoke a nostalgic, documentary realism mood.

Scene-Specific Prompts examples

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Therapy / Support Setting
A softly lit, modern therapy room. A therapist and client sit in calm conversation, gentle eye contact, relaxed posture, sincere expressions. Neutral tones with soft textures. Natural daylight from a side window. Muted color palette with subtle warmth. Shot on Leica M10, 50mm lens. Quiet, emotionally supportive atmosphere.
Professional Collaboration
A warm, natural-light workspace. Two or three diverse people are seated at a wooden desk, working or conversing in a relaxed, focused way. Laptops, plants, and notebooks suggest real work. Muted tones, beige and soft greens, balanced layout. Medium shot, eye level. The mood is professional, approachable, and calm.
 Outdoor Reflection / Movement
A person walking through a peaceful natural landscape—golden hour or cloudy sky. Medium-wide shot from behind or in profile. Gentle movement, relaxed energy. No performance or intensity. Earthy tones, soft focus background. Composition follows rule of thirds. Suggests clarity, inner peace, and presence.
Light Physical Activity / Well-being
A candid moment of a person stretching, walking, or lightly exercising in a natural setting. Loose clothing in muted, natural fabrics. The environment is calm—trees, park, or beach. Light is soft and natural, no dramatic shadows. Composition emphasizes balance and stillness over action.
At-Desk Scene (Solo Focus)
A slightly angled over-the-shoulder view of a woman with short hair sitting at a wooden desk in a softly lit office. She’s wearing a loose teal blouse and white striped pants. The mood is calm and focused. Natural light from the window creates warm highlights and gentle shadows. Beige walls, minimal decor, soft grain and warmth for a documentary-style atmosphere.

Incorrect usage

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