Brand Model & Story

We support people. Fully. Always.

ComPsych exists to be a quiet, constant source of strength — helping people stay resilient, whether they are at work, at home, or in between.
Brand Model & Story
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Brand Purpose & Mission

ComPsych exists to support people and strengthen resilience. Our purpose defines why we are here. Our mission turns that belief into action. Together, they guide how we serve, who we help, and the future we aim to build.

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Purpose.
Why We Exist.

Behind every business result is a human story. At ComPsych, we exist to support people through life’s toughest moments and help them grow stronger.

We believe resilience is not just a trait. It is a journey. When people are truly supported, their strength has no limits.

For over 40 years, we have built a system of care that meets people where they are, across both work and life, helping them recover, adapt, and thrive.

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Mission.
What We Do

ComPsych delivers human-centered support that flows naturally between life and work, covering everything from mental and physical health to legal, organizational, and absence support.

We provide real help for real people, in every moment, whether they are thriving at work or facing time away.

Our mission is to create workplaces that do more than just function. We aim to build environments that truly lift people up.

We partner with organizations that believe people support drives business success, turning challenges into strength for individuals, teams, and the entire company.

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Brand Values

At ComPsych, our values reflect not only how we work, but why we do what we do.

They guide our actions, shape our culture, and define the experience we create for people every day.

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Brand Personality

Existing at the intersection where strength meets support, where expertise transforms into hope, and where science delivers human understanding so profound it changes millions of lives of an global scale.

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With a clinical background and an empathic vision, they guide organizations and individuals through crisis and toward better days. They turn complex solutions into deeply personal support, answering the phone at 3 a.m. with the understanding that it could save a life.

For over 40 years, they have combined wisdom and wonder, speaking with the confidence gained from helping millions, while listening as if each person is the only one. They build networks of support that stretch across boardrooms and time zones, lifting people when they are ready to rise.

The Nurturing Guide believes that within every human struggle, there is strength. In every moment of vulnerability, there is a chance for transformation. This is what drives them—not simply to help, but to awaken resilience.

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Personality Pillars

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01.

Obsession for Solution

Our obsession for solutions is the backbone of our business and the reason for its multiple decade-long success. We take pride in our capacity for progressive thinking and find enjoyment in transforming seemingly impossible challenges into ever-expanding systems of support. This obsession leads us not only to be world class problem solvers, but imaginative innovators.

Key message:
• ComPsych has a long-standing history of success with a strong foundational value.
• There is a clear desire to update the brand materials and visuals to be more modern and sharp.
• However, the brand does not want to change the core elements that have driven its success.

02.

Clinically rooted, holistically focused

Our unique ability to take a holistic approach when solving any business challenges is in our DNA. We seamlessly weave our clinical background with business expertise, helping organizations not only with the wellbeing of their people, but their overall success. Our holistic approach is what makes us, us – the ones who solve any challenge because we see the bigger picture.

Key message:
• ComPsych has a long-standing history of success with a strong foundational value.
• There is a clear desire to update the brand materials and visuals to be more modern and sharp.
• However, the brand does not want to change the core elements that have driven its success.

03.

Bold Mission to Serve

This is the driving force that shapes everything we do. We combine our deep clinical and professional expertise with innovative problem-solving to help organizations and their people move from surviving to thriving. It stems from something larger than ourselves: a bold commitment to ignite human potential in workplaces worldwide.

How we walk the talk
• Commitment to providing personalized, culturally responsive care: 30% BIPOC Care Network, 60% women, 200+ countries. - a ádasd
• 21 seconds Speed to Clinician
• <3 days Time to Care

04.

Relentless Belief in Human Potential

Our belief in the potential and power of the human spirit shines through everything we do. It makes us the unwavering industry leader that sets the president to what is possible. This relentless belief is what fuels us internally, and inspires the world externally. It’s what we have, that no one can claim.

Key message:
• ComPsych has a long-standing history of success with a strong foundational value.
• There is a clear desire to update the brand materials and visuals to be more modern and sharp.
• However, the brand does not want to change the core elements that have driven its success.

Brand Story

ComPsych’s story is not just about what we offer. It is about who we serve and why we exist.

Over 40 years ago, we started with a simple but powerful belief: when people are truly supported, they can overcome anything.That belief led us to create something unique and lasting. A support system as wide as human needs. One that helps people navigate mental health, workplace challenges, life events, and everything in between.

We have never viewed work and life as separate. A crisis at home can impact the workplace. An absence from work often carries a personal story. That is why our model connects every part of the human experience. Whether someone is doing well, facing difficulty, or somewhere in between.

Today, ComPsych is the largest provider of integrated employee support in the world. But at our core, we are still a people-first partner. We are present in over 200 countries. We listen with empathy, respond with expertise, and help people build resilience wherever they are.

We do not just support the workforce. We support the human force behind it.

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Brand Model

Our brand model brings clarity to what we do, why it matters, and who we serve. It is the foundation behind every experience we create.

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Why

We live to champion human resilience

How

By human-centered support at work and through life.

What

In a support system as vast as human needs.

Who

For organizations that believe people support drives business success.

This model aligns our purpose with action and ensures that every part of ComPsych delivers real impact.

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