Color

This color palette combines cool and warm tones for a balanced and versatile identity.
Color
Our typeface
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Our typeface

Primary colors

The primary colors set a calm, professional tone and ensure brand consistency. The secondary palette adds flexibility, offering complementary tones for diverse layouts that still feel cohesive.

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Secondary colors

The primary colors set a calm, professional tone and ensure brand consistency. The secondary palette adds flexibility, offering complementary tones for diverse layouts that still feel cohesive.

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Gradients

The gradient introduces a subtle layer of energy that keeps the system feeling modern and dynamic, while still clean and minimal. Whether as a background, overlay, or accent, the gradient should always enhance clarity and support the brand’s tone of calm confidence.

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Usage & Combinations

We use a color scheme with shades of blue, yellow, and green. Darker tones from the palette are used for overlays. When the background is yellow or green, use their dark shades or deep blue for typography for legibility. The logo should always be in Deep Sea or an accent color based on the background.

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Color ratio

White is the dominant color, ensuring a clean and minimal aesthetic. Sky blue (25%) serves as the primary background, while deep sea blue (15%) is used for text and accents to reinforce readability. Yellow (12.5%) and Green (12.5%) function as background highlights, with Rustwood brown and Forest green applied to text for contrast and balance.

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Type and colour

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Color Type

When blending our main colors in any communication, prioritize legibility. Avoid stacking bright or dark colors in ways that reduce readability. Check out these primary color combinations as a helpful starting point.

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Watchouts

The rule for applying colors in typography is simple, as previously mentioned. Avoid these mistakes at all costs when choosing type colors:

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Ordered list

  1. Item 1
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Unordered list

  • Item A
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Bold text

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Examples

The rule for applying colors in typography is simple, as previously mentioned. Avoid these mistakes at all costs when choosing type colors:

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Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Next element

Brand Model & Story