Typography

Our typography system reflects a blend of personality and functionality. Beatrice conveys elegance, Bright Clones adds uniqueness, while Inter ensures clarity and accessibility in digital environments.
Typography
Our typeface
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Our typeface

Typeface overview

A balanced typographic system built from three complementary typefaces, each chosen for its unique role in visual communication

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Primary typeface

Beatrice (Designed by Lucas Sharp with Connor Davenport ) is our primary typeface, chosen for its refined geometry and contemporary character. It strikes a balance between elegance and clarity, making it ideal for headlines, titles, and key brand messaging. Used consistently, Beatrice helps convey confidence, sophistication, and a strong visual identity across all brand communications.

Discover more about Beatrice font

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

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Secondary typeface

Bright Clones is a handwritten typeface used to highlight key words or phrases in titles and headings. Its organic and fluid form adds a sense of softness, authenticity, and a human touch to the brand’s tone of voice.

By applying it selectively and consistently, Bright Clones brings contrast and emotional resonance to an otherwise clean and structured typographic system

Download Bright Clones font demo

Typescale
and Hierarchy

Our type scale establishes a clear visual hierarchy across all brand communications. It defines the sizes, weights, and spacing used for headlines, subheadings, body text, and captions — ensuring consistency and readability across digital and print formats.

A well-defined type scale not only reinforces structure and clarity, but also guides the reader’s attention, making key messages more accessible and memorable.

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Usage Guidelines

To maintain brand consistency and ensure effective communication, it’s essential to apply our typefaces thoughtfully across various media. These guidelines provide clear instructions on how to use our fonts appropriately in different contexts.

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Why not using the Bold fonts?

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

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